Je’taime Bebe started in 1965 by our parents in the then famous 14th Street in Vrededorp Johannesburg as ” The Cheap Store ” In 1977, due to the apartheid Group Areas Act our business was forcibly removed and relocated to The Oriental Plaza in Fordsburg . We traded here under the same trading name until 2015 when we decided to change our trading name to Baby Boutique In 2018 we started our online presence on Instagram and named it Je’taime Bebe as that is our life – WE LOVE BABIES. Our aim is to make the most comfortable and body friendly clothing and fabrics for babies from birth to 2 years.